Dole Fresh UK teams up with cancer charity for Fruity Friday « Back to listing

Dole Fresh UK teams up with cancer charity for Fruity Friday

Fruit supplier Dole Fresh UK has been announced as the first headline sponsor of Fruity Friday, an awareness and fundraising campaign held by World Cancer Research Fund (WCRF).

On May 14, WCRF will launch the annual campaign throughout the UK. The campaign aims to encourage people to incorporate more fruits and vegetables in their diet, as well as increase public awareness about the link between diet, physical activity and cancer prevention.

Fundraisers at WCRF are also calling for companies to hold events such as a ‘Go Bananas by dressing down in yellow day!’ to help raise funds for the charity.

Teresa Nightingale, General Manager at WCRF, said: “Fruity Friday is a really fun way to get the healthy message out there that eating a diet high in fruits and vegetables could reduce your risk of cancer.
“And this year’s Fruity Friday looks as though it is going to be bigger than ever with the contribution from Dole Fresh UK and we are delighted they have agreed to get involved. Their involvement means the campaign can expand and grow from its existing success.
“The link between the Fruity Friday campaign and Dole Fresh UK really is a marriage made in heaven for us at WCRF. We are very grateful for their support and look forward to seeing what the partnership will bring.”
 

Jean-Marie Graux, Managing Director of Dole Fresh UK, said: “Dole Fresh UK in conjunction with our parent company, Compagnie Fruitiere, is delighted to be able to sponsor the forthcoming Fruity Friday Campaign.“We believe that this is a real opportunity for our business to support such a worthwhile cause and at the same time encourage the further consumption of fruit in the UK.”
 

For more information about WCRF  visit www.wcrf-uk.org,  or call WCRF on 020 7343 4205.
 

ENDS

For more information contact Sheryl Plant on 020 7343 4273.

About WCRF

World Cancer Research Fund (WCRF) raises awareness that cancer is largely preventable and helps people make choices to reduce their chances of developing the disease.

This includes funding research into how cancer risk is related to diet, physical activity, and weight management, and education programmes that highlight the fact that about a third of the most common cancers could be prevented through changes to lifestyle. For more information on the charity’s work, visit www.wcrf-uk.org

The WCRF report, called Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective, was launched in November 2007 and is the most comprehensive report ever published on the link between cancer and lifestyle. For more information, visit  www.dietandcancerreport.org